Mari-Megan Moore

Design leadership for the messy, ambiguous, and mission-critical

15+ years leading UX, information architecture, and design systems — for Fortune 500 platforms, headless CMS, and software where getting it wrong isn't an option.

Driving Clarity Across Design, Content & Code

Bridging content, design, and engineering at scale

I lead content modeling and information architecture for multi-site, headless CMS platforms — in healthcare, e-commerce, and defense. The goal is always the same: systems flexible enough that teams can keep building on them long after I’ve rolled off the project.

Sensemaker

I thrive in ambiguity and big messes. Thousands of hours facilitating the gap between “what” and “how” — for product, engineering, and design — turned into clear thinking and fast, high-value output.

Enterprise design systems, at real scale

The bigger and messier, the better. I don’t just design components — I build semantic naming systems that mirror how development actually works, so any designer or engineer can build with confidence.

Work

Using BATDOK
Healthcare, Design System, Information Architecture

Battlefield Trauma Electronic Medical Record & Evacuation Tool

A legacy battlefield medical record app with no design team. What started as a 3-month feature request became a 13-month platform transformation — design system, information architecture, workflow/experience overhaul, and product strategy.

Corewell Workshop Facilitation
Healthcare, CMS, Information Architecture

Corewell Health - Content Strategy and CMS Leadership for merger of Michigan's largest healthcare network

Led enterprise CMS content strategy and information architecture to consolidate 30,000+ URLs from three merging health systems into a single unified platform serving millions of patients.

mapping of CVS identity use cases
Healthcare, Identity, Enterprise

CVS Health - One customer account to unify identity and experience across the CVS digital ecosystem

Mapped end-to-end authentication and account flows to unify identity and progressive profiling across CVS's multi-brand platform, turning fragmented systems into one coherent architecture. Facilitated stakeholder alignment and workflows across enterprise teams.

brand application across sites
CMS, Design System, Information Architecture

CeriFi - One CMS, Thirteen brands: building a system that scales

Led CMS content modeling, content strategy, brand application, and design system to scale a CMS component library across 13 acquired brands — shared components, consistent governance, design system, and brand overhaul

Clients & Collaborators

Mari-Megan is an experienced, disciplined designer who can work through the tangly-est messes to deliver the best outcomes for users, business drivers, and technical capabilities. It's a joy to see her get in the thick of things, serving as an expert bridge and translator between engineers, designers, and stakeholders, and consistently driving the projects she leads to deliver value above and beyond what was expected. I'd recommend Mari-Megan without reservation!
Derek Fricano
Customer Experience Lead - Vervint
I've had the pleasure of working alongside Mari-Megan on several engagements. Her enthusiasm, love for the craft and gusto for diving into complex challenges is contagious. Mari-Megan faces tough conversations head-on and is very adept at facilitating workshops big or small. She is skilled at making sense of tough design challenges through logical thought and choosing the right way to visually communicate the complexity. She excels at taking the reins and running with a challenge and is a natural consultant. Mari-Megan is someone I would trust leading a new client project, running a team or working alongside to solve a design problem.
Bonnie Van Volkinburg
VP of User Experience - DIG
I've had the privilege of working with Mari-Megan Moore on two major projects, and in both cases, she brought exactly what was needed: clarity, leadership, and an ability to untangle complexity with precision. Mari-Megan is one of those rare UX leaders who thrives in messy, undefined spaces. She doesn’t just push pixels—she pushes strategy, aligning teams around a shared vision and executing with a level of thoughtfulness that elevates the work. Whether it's content strategy, information architecture, or broader design leadership, she delivers. Beyond her talent, she’s just a great person to work with—smart, collaborative, and always bringing a fresh perspective. Anyone looking for a UX and product strategy leader who can navigate complexity and drive meaningful change should absolutely have Mari-Megan on their radar.
Rick Harlow
Principal - Vervint
I had the pleasure of working with Mari-Megan on a large-scale digital commerce strategy, design, and development project, where she served as our design lead. Mari-Megan's exceptional ability to lead a cross-functional team of designers and effectively collaborate with developers was instrumental in the success of our project. Her leadership skills extend beyond design; Mari-Megan is adept at guiding business conversations to ensure that our clients' desired outcomes were not only met but exceeded. She has a keen ability to drive value, consistently aligning client’s strategic objectives with their vision. Mari-Megan is a team player who brings positivity and enthusiasm to every project. Her collaborative spirit and strong communication skills make her a joy to work with. She is undoubtedly a strong asset to any team, and I wholeheartedly recommend her for any role that requires both creativity and strategic insight.
Jeff Anderson
Principal - Vervint

Let's chat

Book time with me to see if I'm a fit for your project.